AI Insights · Timothy · April 2022
Top 5 Music and Podcasts Apps Performance in Kenya Q1 2022
Explore the performance of the top 5 music and podcasts apps in Kenya during Q1 2022, including download trends, active user statistics, and revenue insights.
Performance of Top 5 Music and Podcasts Apps in Kenya Q1 2022
Spotify: Music and Podcasts
During Q1 2022, weekly downloads for this popular app witnessed significant growth, peaking at approximately 169K in mid-February, before gradually declining to around 59K by the end of March. Active users also showed a steady increase, reaching a high of about 278K in mid-March, before tapering off to around 260K by the end of the quarter. Revenue saw slight fluctuations, with minor peaks of $1 each in the weeks of January 31, February 28, and March 28.
Boomplay: Music & Live Stream
This app experienced a varied trend in weekly downloads, starting at 41K in late December and peaking at approximately 56K in both early March and late March. Active user numbers showed a consistent rise, culminating at around 523K by the end of March. Revenue, however, displayed a downward trend throughout the quarter, beginning at $133 and decreasing to $64 by the end of March.
Shazam: Find Music & Concerts
The app's download numbers fluctuated throughout Q1 2022, with a low of about 9.3K in late February and a high of approximately 16K by the end of March. Active users varied slightly, starting at around 192K in late December and ending at approximately 188K in late March. Revenue remained minimal, with only minor earnings of $1 each in the weeks of January 31 and February 28.
Audiomack: Music Downloader
Weekly downloads for this app started at around 6.4K in late December and peaked at approximately 8.4K in mid-March. Active users saw a general upward trend, beginning at around 209K and reaching approximately 236K in mid-March before slightly declining to around 216K by the end of the quarter. Revenue remained relatively stable, with minor fluctuations between $30 and $44 throughout the quarter.
Apple Music
This app showed a steady increase in weekly downloads, starting at around 4.8K in late December and reaching approximately 6.1K by the end of March. Active users also increased consistently, starting at around 28.7K and growing to approximately 36.1K by the end of the quarter. Revenue was minimal, with occasional earnings of $1 to $3.
For more insights on the performance of these apps and others, visit Sensor Tower.